Sports Mental Performance Coaches:
If your message isn’t clear, athletes scroll past.
We help Sports Mental Performance Coaches clarify their message and connect with the right athletes so they spend less time selling and more time coaching.
By Rafaella Chaves
Former Athlete & Coach
Certified StoryBrand Guide
Sports Mental Performance Coaches:
If your message isn’t clear, athletes scroll past.
We help Sports Mental Performance Coaches clarify their message and connect with the right athletes so they spend less time selling and more time coaching.
By Rafaella Chaves
Former Athlete & Coach
Certified StoryBrand Guide
- Know Exactly What to Say
- Attract the Right Athletes
- Spend More Time Coaching
- Know exactly what to say
- Attract the right athletes
- Focus on coaching, not selling
You know your coaching makes a difference...
So why aren’t more athletes saying yes?
If your message isn’t clear, athletes scroll past. When that happens, it’s easy to feel frustrated, overlooked, and unsure what to fix first.
Here’s what I hear from coaches:
“Athletes/Parents don’t really get what I do until I explain it in a session.”
“Every time I try to create content, I feel salesy, and I hate that.”
“I didn’t become a coach to spend all day convincing people I’m worth it.”
Let’s change that today!
Start by booking you Pre-Game Session:
You deserve messaging that works for you, not against you.
If your content, website, or social posts aren’t bringing in the right athletes, it’s not because you’re not a great coach. It’s because your message isn’t doing the heavy lifting. YET.
But when it is, this happens:
More athletes say “YES”.
Your message speaks directly to what they’re thinking and feeling—so they lean in instead of scrolling past.
You're confident on how you show up.
You stop second-guessing every word and start sharing with clarity and purpose.
You can focus on coaching, not selling.
Your message makes your value clear—before the first call even happens.
So many incredible coaches feel stuck when it comes to their message. They know their work changes lives, but athletes scroll right past. That’s where I come in.
This could be your story:
“I used to feel invisible online. I knew my coaching was valuable, but my message wasn’t landing, and I was tired of trying to ‘sound professional’ and ending up sounding salesy.
After working with Rafaella, everything just clicked. My message finally felt like me.
Athletes started reaching out. Content felt easier.
I stopped feeling like I had to prove myself every time I showed up.”
Why me? Because I care.
I’ve been where your athletes are.
I know how much they need what you offer.
Hey, I’m Rafaella.
I played sports for 14 years and never once had access to mental performance support.
Not because I didn’t need it—but because I didn’t even know it was out there.
Now, as a former college athlete and coach turned Marketer and Certified StoryBrand Guide, I work with Sports Mental Performance Coaches like you to change that.
Because the work you do? It matters.
And the truth is: athletes can’t say yes to support they don’t understand. That’s where I come in. I help you clarify your message, build trust with the right athletes, and finally grow a business that reflects the value you bring.
No more overexplaining.
No more trying to sound professional and ending up sounding salesy.
Just clear, honest messaging that connects—so you can coach more and market less.
I started Vox Digital Marketing to help you reach the athletes who need you—so they don’t miss out like I did.
Hey, I’m Rafaella.
I played sports for 14 years and never once had access to mental performance support.
Not because I didn’t need it—but because I didn’t even know it was out there.
Now, as a former college athlete and coach turned Marketer and Certified StoryBrand Guide, I work with Sports Mental Performance Coaches like you to change that.
Because the work you do? It matters.
And the truth is: athletes can’t say yes to support they don’t understand. That’s where I come in. I help you clarify your message, build trust with the right athletes, and finally grow a business that reflects the value you bring.
No more overexplaining.
No more trying to sound professional and ending up sounding salesy.
Just clear, honest messaging that connects—so you can coach more and market less.
I started Vox Digital Marketing to help you reach the athletes who need you—so they don’t miss out like I did.
F R E E C H E C K L I S T
How to Get Athletes to Say Yes, Without Sounding Salesy
If athletes are scrolling past your posts, landing on your site and bouncing, or just not getting what you do—this is for you.
This free checklist helps you clarify your message, connect more authentically, and finally stop guessing what to say.
By providing my email address, I consent to receive email communications from Vox Digital Marketing, including newsletters, promotional offers, updates, and other relevant content. I understand that I can unsubscribe at any time by clicking the unsubscribe link in any email.
F R E E C H E C K L I S T
How to Get Athletes to Say Yes, Without Sounding Salesy
If athletes are scrolling past your posts, landing on your site and bouncing, or just not getting what you do—this is for you.
This free checklist helps you clarify your message, connect more authentically, and finally stop guessing what to say.
By providing my email address, I consent to receive email communications from Vox Digital Marketing, including newsletters, promotional offers, updates, and other relevant content. I understand that I can unsubscribe at any time by clicking the unsubscribe link in any email.
