9 Steps to Build Your Interior Design Marketing Strategy in 2023

Picture of Rafaella Chaves

Rafaella Chaves

Founder & Digital Marketing Specialist at Vox Digital Marketing
4 min read
marketing, interior design marketing, interior designers, digital marketing strategy, Interior Design Marketing Strategies

If you’re running an interior design business without a clear digital marketing plan, you’re likely to run into some roadblocks when it comes to growing your business and finding new clients. It can be tough to make a name for yourself online, attract the right leads, and turn them into loyal customers.

But don’t worry, we get it. Most interior designers don’t have a background in marketing, which is why we’re here to help. We’ve put together a list of 9 things you can do today to start building a strong online presence and get your interior design marketing strategy up and running. With the right digital marketing plan, you can take your interior design business to new heights and reach your full potential. So, let’s get started!

Define your target audience & niche as an interior design business:

Choosing a niche as an interior designer can help you stand out from the competition and attract clients with specific needs and preferences. By focusing on a specific area of expertise, you can become an expert in that field, showcase your skills and experience, and create a strong brand identity that appeals to your target audience. A niche can also help you streamline your services, increase your efficiency, and provide a more personalized and tailored experience for your clients.

But wait, what is the difference between a niche and a target audience?
A good way of thinking about this is:

Your Target Audience is WHO you do it for. Your Niche is HOW you serve them.

  • Example A:
    Target Audience: Luxury Homeowners within 100 miles of Kansas City Metro
    Niche: We focus on high-end interior design finishes, custom furniture, and premium materials to create a luxurious environment.

  • Example B:
    Target Audience: Small Space Living Families
    Niche: We specialize in space-saving furniture, multipurpose storage solutions, and modular design.

  • Example C:
    Target Audience: Aging in Place Seniors
    Niche: We specialize in creating accessible interior design, fall prevention, and senior-friendly technology to create a space that promotes independence and enhances the quality of life.

Ser your marketing SMART goals:

Define what you want to achieve through your marketing strategies and add a timeline to it, such as:

  • Increase website traffic by 20% in 6 months

  • Generate 10 leads per month by June

  • Increase sales by 10% by the end of the quarter.

By doing this, you create goals that are measurable, achievable, and specific, so you can go back and analyze your marketing tactics.

Define your unique value proposition:

Identify what makes your interior design services unique and different from your competitors. Highlight your strengths, such as your expertise, experience, style, or customer service.

Create an optimized website that truly represents your brand and business:

An optimized website is crucial for attracting and converting potential clients, establishing your online presence, and improving your search engine rankings. You need a website that loads quickly, is easy to navigate and provides relevant and high-quality content to create a positive user experience for visitors.

Your website should also include search engine optimization (SEO) to improve its visibility and ranking on search engine results pages, which can attract your potential client and generate more business opportunities by sharing valuable information that is relevant to your target market.

An optimized website will help you stand out from other interior designers by providing a platform to showcase your work (portfolio page), expertise (blog), and brand personality to your target market.

Choose your marketing channels and create a content strategy:

Identify the channels that are most relevant to your ideal clients and marketing goals, so you can reach clients wherever they are. These may include social media platforms, email marketing, blogs, paid advertising, PR, or events.

Develop a content strategy that aligns with your marketing goals and target audience. Identify the types of content your potential clients are interested in and create blog posts, videos, infographics, or social media posts. The frequency of your content creation to post on your social media accounts.

Take advantage of your Google My Business listing:

Another huge factor in your interior design marketing efforts should be your Google My Business Listing. This free tool can help your potential customers find you locally, so they can read clients’ reviews, see your past projects, and it will help you to become more trustworthy by enhancing your reputation.

Here’s a quick guide on how to take advantage of this free tool:

  1. Claim your Google My Business listing and verify your business information, such as your business name, address, phone number, and website. This will ensure that your information is accurate and up-to-date and that you appear in local search results.

  2. Next, optimize your listing with high-quality images, a detailed description of your services, and your business hours.

  3. Then, encourage your past clients to leave reviews on your Google My Business listing, as this can increase your local ranking and attract more leads and prospective clients.

  4. Finally, use Google My Business to track your performance, monitor your reviews, and respond to any customer inquiries or feedback.

These actions will improve your local search engine optimization (SEO), attract more local leads, and enhance your online reputation as an interior design business.

Measure and track your results:

Set up metrics to track the performance of your marketing efforts and adjust your strategy based on the data you collect. Use tools such as Google Analytics, social media analytics, or email marketing platforms to measure your performance.

Review and adjust your interior design marketing plan:

Regularly review your marketing plan and adjust your strategy based on your results and changes in the market or your business. Continuously optimize your plan to achieve your marketing goals and drive business growth.

If you find it challenging to create and implement a digital marketing plan on your own, we are here to help. Our team of experts can create a customized digital marketing plan that meets your specific needs and objectives and help you achieve your business goals. Contact us today to learn more about our digital marketing services and take the first step towards building a successful and thriving interior design business in 2023.

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